ABOUT
based in Harrisonburg, Virginia
My Approach
CONSULTATION & QUOTE. My first task is to understand your immediate website challenges and your overarching business needs through a free consultation. This gives me the information I need to prepare a personalized quote.
A WIDE SWATH OF FIELDS. I pull together knowledge and experience from design, Wix, SquareSpace, Canva, & other platforms, marketing, SEO, copywriting, small business, and more - in order to create a seamless website experience.
VISUAL, FUNCTIONAL & STREAMLINED. I am intentional about creating websites that are Visually attractive, that Function well both for your clients and your own business operations, and that Streamline your message.
MY GOAL is a website that attracts, clearly speaks to, and directs your ideal customers to your primary call-to-action or conversion.
Elevate the
VISUAL
ATTENTION TO DETAIL
that reflects your store, your services and your products
PROFESSIONAL PRESENTATION
through brand consistency that is intentional with fonts, colors & details
BRAND RE-LAUNCH
when your website needs
a total Do-Over
Optimize the
FUNCTIONAL
MAXIMIZED SITE FEATURES
eCommerce, Bookings, Blog, and other apps that get your site working for you
ADDING STAFF SPREADSHEETS
so that you can easily
update your own site
PERSONALIZED INSTRUCTIONS
so that you can get done what you need to do
Streamline the
EXPERIENCE
CLEAR MESSAGING
that targets your ideal customers and alleviates recurring pain points
SIMPLIFIED NAVIGATION
that bases your site structure on your business needs & offerings
CALLS-TO-ACTION
that direct your site's viewers to your preferred next step
A Bit About Abby
Getting into Website Design
While studying at JMU (MBA, 2022), I oversaw a new project which employed undergrads to build websites for small businesses. This introduced me to the rather complex and fascinating process of building websites.
As such, I have continued working as a third-party consultant and website builder for platforms such as Wix, Squarespace, Canva, and most recently, GoDaddy. I am self-taught and continue to build my experience while working towards certifications they may offer.
All this has also nudged a latent interest not only in effective communication but in artful communication, and since then I have completed courses in photography, Adobe Illustrator, have taught weekly classes on Canva, and have integrated my MBA studies in Brand Marketing into helping clients today.
Small Business Experience
I've enjoyed helping with various startups and several international art festivals through the years. I also love the fresh and creative energy that entrepreneurs bring to the table, and had the pleasure of completing the Harrisonburg LAUNCH program in 2024.
Working with my family's Harrisonburg-based apartment business through the years has also given me a firsthand understanding of the types of decisions and challenges facing local business owners, and a great appreciation for supporting business in the valley. :)
What you can expect from me...
I will ask plenty of questions! Websites are complicated, and often fixing one part involves tying up loose ends in another spot as well - which is why something that seems simple at first (like "making a website"!) can entail more work than most folks might imagine.
Our business meetings will be on Zoom which has great screen share options, but I can meet in person for our initial meeting or possibly for classes, if you prefer.
Overall, I hope you find I have a:
-
Patience to teach and explain
-
Readiness to jump in and learn
-
Attention to details & a
-
Desire to see your business Thrive!
